One of the biggest reservations that lawyers have when starting a social media marketing program is that they worry their posting will turn people off.  Because of a fundamental misunderstanding of how the algorithms work, many lawyers don’t need to fear “overposting,” unless they make 1 critical mistake.

Firmflex Coach and CEO Jay Ruane explains why sharing content that encourages engagement is never a bad thing on social, and tells you what to avoid when posting to eliminate the chance of annoying your network.